Intangible cultural properties with a long tradition should not be passed down solely for preservation purposes, because they act as a bridge between the past and present and are also valuable cultural assets. In addition to the original value of intangible cultural properties, it is also important to place a meaning on creative values that respond to changes in the time. Therefore, this study aims to find a long-term revitalization plan, away from fragmentary policies only to overcome the crisis in a situation of stagnation and disconnection. In order to do so, the creation of a virtuous cycle was promoted through changes in the process of training successors and supplementation and expansion of the honorary holder system. Furthermore, realistic solutions to revitalize intangible cultural properties of cities and provinces were discussed. In addition, it is suggested that it can contribute not only to revitalizing intangible cultural properties through but also to creating cultural brands through considerations on different development approaches. In addition, it also contributes to increasing the symbolic value and of cities. Intangible cultural properties with cultural values and history should be understood as public assets within the local community, which can greatly highlight urban images and add value in traditional ways and act as a positive vitality for the city.